Box truck wrapped end to end for a moving company

A moving company's box truck is the best advertising surface in the trades: flat, tall, at eye level, and parked in a different neighbourhood every day. This one was plain white and doing none of that.

The design puts the phone number at the size the vehicle allows rather than the size a business card would suggest — it is the single largest element on the box and legible from a lane away at speed. Around it: the company name, the licensed-and-insured line, the star rating and the website, in that order, because that is the order a customer needs them.

Both sides and the rear door are covered. The panels were printed, laminated and installed over the flat box, with the graphic carried across the door so the design stays whole when it is closed.